I love Hulu. LOVE Hulu. I love the interactive ads and the recommendations. I even tolerate the freezes and the delays after broadcast. Which is why I facepalm in response to the current piracy laws in the United States and the way that they are enforced. The most public and political pirate sites like Ninjavideo were shut down just over a year ago now, and the entertainment industry still hasn’t learned its lesson: you have to win the PR war before you can beat the pirates.
You Think You’re John Wayne, But You Look Like Prince John
Do you remember those high stakes ads that used to run at the front of feature films that compared downloading films to stealing a car?
It’s understandable that companies are frustrated. The MarkMonitor report has pointed out that the top three pirate websites (rapidshare, megavideo,and megaupload) get more than 21 million views per year, and that is only the tip of the iceberg. As one of the founders of Ninjavideo, Phara said in the circulated Ninjavideo Manifesto, every pirate will be replaced by another. For the younger generations, pirating is a way of life, talked about with the casual tenor that older people reserve for jaywalking. This is the generation that grew up with the hyperbolic ad above. They will not be guilted and they see through scare tactics like lawsuits against individual users. So the next choice was to change the way young people thought about intellectual property.
You can’t share something that’s not yours. But how do you explain to a teenager that they don’t own that Justin Bieber CD that they bought? Or rather that they own the physical disc, but not the data on it? Or they do own the data on it, and can load it into their iTunes, move it from that CD to iPhone, iPad, iPod, iwhatever format you want just not a file sharing website pleasegodplease? Continue reading